Wholesale Versus Retail - Setting Your Prices For Profit

Explore the ins and outs of selling lavender products through wholesale and retail channels. The discussion covers various strategies for business owners, focusing on how to effectively market lavender products, manage pricing, and understand tax implications.

Key Topics Covered:

• Wholesale vs. Retail Sales: The session explains the differences between wholesale and retail sales, detailing how to sell lavender products to both businesses and consumers.

• Pricing Strategies: Attendees learn how to set appropriate prices for their products, including wholesale pricing and retail markups.

• Marketing Techniques: The importance of effective marketing is emphasized, with tips on how to reach customers without overwhelming them with messages.

• Tax Requirements: The session includes essential information on sales tax exemptions for wholesale transactions, particularly in Virginia, and how to maintain necessary records.