Tourism as an Income Generator

Join us for an insightful session at the Come Celebrate Lavender Conference, where local entrepreneurs and tourism experts share their experiences and strategies for promoting lavender as a unique tourism product. This session covers:

• The Importance of Community: Learn how building relationships with local businesses, such as bartenders and chefs, can enhance your product offerings and create a buzz around lavender-infused drinks and dishes.
• Creative Marketing Strategies: Discover how cross-promotion with nearby attractions and businesses can drive traffic to your lavender farm and increase visibility.
• Niche Itineraries: Explore the benefits of developing specialized itineraries that combine visits to lavender farms with other local attractions, like museums and theaters, to create a memorable experience for visitors.
• Innovation and Reinvention: Hear success stories from local businesses that have adapted and expanded their offerings without the need for significant investments, focusing instead on creativity and community engagement.
• Tourism as a Business Driver: Understand how tourism can be a powerful driver for your business and learn effective ways to attract visitors to your lavender farm.