Day 1 Keynote

In this engaging session from the Come Celebrate Lavender conference, attendees will explore the multifaceted world of lavender. The speaker, Allison Vogt, shares her expertise on how to cultivate self-care, sustainability, and new income streams through lavender. The session highlights the importance of experiential marketing and agritourism, discussing creative ideas like lavender farm spa retreats, DIY skincare workshops, and farm tours that enhance consumer engagement.

Key topics covered include:

• The power of lavender in wellness and self-care.

• Innovative marketing strategies that attract consumers seeking immersive experiences.

• Expanding business opportunities through retail and online markets, including direct-to-consumer sales and partnerships with boutiques and spas.

• Trends in culinary lavender and its applications in beverages and food products.

• Practical steps for launching a lavender business, including identifying target markets and developing a brand.